
Geneva sees the debut of the Delta Executive, the new Lancia flagship which exactly matches the requirements of a refined customer who is alive to technological developments but knows the value of tradition, who wants a solid product but also exclusivity and prestige. These are businessmen, managers and independent professionals who know how to combine conceptually opposing values such as tradition and innovation, rationality and emotion, but who...

Delta is a historical name that represents one of the pinnacles of Lancia’s motoring history, but also a mathematical symbol that stands for change, progress. Delta is a universal measure of difference, a striving toward excellence by exceeding a previous limit. Our entire strategy is underpinned by a quest for an evolved form of the Delta. So in this sense, the Lancia Delta is the first car to represent the new Lancia philosophy. An original...