This Limited Edition – 100 numbered units – will be featuring in an original initiative ahead of the official launch of the 500 on September 15. Everyone who places an order for a Fiat 500 from July 12 to September 15 will take part in a final draw entitling them to replace the car they ordered with a Fiat 500 “First Edition”.
Based on the 500 Lounge, the “First Edition” has a special three-coat pearlescent white body colour, red leather interiors and a special badge on the door pillar. Under the bonnet, it fits a 1.4 litre MultiAir, the petrol engine that won the “The International Engine of the Year Award 2010″. Combined with an automatic six-speed transmission, the innovative engine delivers a top power of 101 HP (75 kW) at 6500 rpm and a torque of 133 Nm at 4000 rpm.
In detail, the five exclusive high-impact designs on the sides of the car cleverly symbolise the bonds between Italy and China. The first designer is Leilei, an avant-garde artist who has won many important awards in China and in other countries. Use of elements from national popular culture is predominant in his works. The second young designer is Mee Wong, illustrator and teacher at the Guangzhou Art Institute. Her favourite creative element is the panda, the animal which symbolises Chinese culture. Asian tradition is again the inspiration for the third artist, Benny Luk, an award-winning designer of international fame, who combines graphics and web design. Next is Nod Young, a visual artist with a unique style whose artwork has been exhibited in many countries, including the UK, Germany, the USA, Italy, South Africa and China. Drawing and illustration master Yan Wei completes the line-up. She employs traditional Chinese patterns and her works have been displayed in some of the most famous art galleries of Shanghai, Beijing, New York and Tokyo.
Made in Toluca (Mexico), the Fiat 500 marketed in China has an entry-level price of 190,000 RMB. The range includes three trim levels (Pop, Sport and Lounge), one engine version (1.4 MultiAir 101 HP), an automatic six-speed transmission, 12 body colours (metallic, non-metallic and three-coat pearlescent), 9 colour-material combinations for upholstery and two interior environments (black or ivory). In brief, this amazing A-segment four-seater ensures a great handling experience and unprecedented feeling with its ideal city size, its thrilling driving dynamics, its brand-new 1.4 litre MultiAir engine, its innovative Blue&Me hands-free communication system and seven airbags as standard.