2004 saw the debut of the Peugeot 407 Saloon and Peugeot 407 SW, launched to widespread acclaim for their bold, elegant styling and sporting dynamics, particularly for road holding efficiency. The Peugeot 407 Saloon received its World Premiere at the Geneva Motor Show and the Peugeot 407 SW extended the appeal with versatility for its occupants in the summer of the same year. They added their success to the long history of the Peugeot ‘4’ series which started with the 401 back in 1934.
They also introduced a touch of style into a segment based around traditional yet conventional saloon and estates, designed with just volume and practicality in mind.
Peugeot based the design of the 407 around a number of core customer motoring values: styling and technology, driver involvement in both the Saloon and SW models, with the versatility of the SW particularly well suited to leisure pursuits for both families and business activities.
One of the main attractions of the Peugeot 407 Saloon and Peugeot 407 SW is their feline appearance. The forward positioned and inclined front windscreen, bold rear design and large wheels give the car its remarkable personality.
Characterised by an ever more distinctive design at the front, with an air intake that fits perfectly both in terms of technical performance and its bold design, it provides the Peugeot 407 with its overall dynamic image.
Its dynamic characteristics, including exceptional road holding, are the result of a number of technical developments, benefiting both ride and handling.
These characteristics were enhanced in 2006 with two advanced engines – the 2.7-litre V6 HDi FAP and the dynamic efficiency of the 2.2-litre HDi FAP dual-turbo.
Meanwhile, in November 2005, a third body style was created: the Peugeot 407 Coupe.
With its elegant and distinctive appearance, this new model fitted perfectly into the contemporary Grand Tourer mould due particularly to its exceptional road holding.
In recognition of its distinctive style and numerous qualities, the Peugeot 407 has gone on to win many awards in Europe, including being voted ‘Car of the Year’ in Spain, the Middle East and Gulf countries.