The all-new Mazda 6 is the second model of Mazda’s Zoom- Zoom line-up (after Mazda 2) to be evolved to the next level and is engineered to deliver three key values to customers. It is ‘emotional and sporty’ with design appeal and high levels of driving fun. It provides an ‘exclusive experience’ with quality feel and superior driving attributes, and an ‘insightful package’ that delivers roominess and comfort without negatively in?uencing the car’s dynamic design. The combination of these three values is meant to create a strong emotional tie between the car and its owner, like a close friendship, which is called Kizuna in Japanese.